 | | 2015-06-19 20:02
From blog Midlifechic
A Boden review Spring / Summer 2015
You might want to make a cup of tea – I’ve got lots to talk about this week! First of all it’s been very exciting to be approached by Boden. Lots of you have been commenting on their growing relationship with bloggers and how they seem to have been focusing on the younger 20-somethings who, realistically, have never been their core audience. There have been a few threads discussing it on Mumsnet with women noting that whereas most brands are making a move towards embracing the older woman, Boden seem to be travelling in the other direction. I must admit I’ve been wondering about that too, although this has been my most successful Boden season...
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