Why More Brands Should Be Using Over 40 Fashion Bloggers As Models

2016-04-13 16:01

From blog Not Dressed As Lamb

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Why More Brands Should Be Using Over 40 Fashion Bloggers As Models

The representation of older women in advertising - or rather, the under representation - is something I've been thinking about for quite a while. Back in 2012 I wrote about how the high street could serve the mature woman better where I mentioned what a great idea it would be for brands to use style bloggers as models. Four years later, and I haven't seen anything like this happening - till now. Earlier this month the incredibly striking (and Tilda Swinton lookalike) Melanie Kobayashi of Bag and a Beret published a post about her day as a 50+ supermodel - and I felt like jumping on the sofa Tom Cruise-style. (You'll be glad to know I didn't because, you know,...

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