 | | 2017-05-19 00:11
From blog behind the leopard glasses
the luscious end to my first semester @ FIT!
I can't believe today is my last day of my first semester at The Fashion Institute of Technology in NYC ! My last project of this semester was for Advertising and Promotion and it was to research and report on a company and all of their Integrated Marketing Communication (IMC) activities. My group chose Lush and we got down to business with some market research: I was lucky because it was an off time and I got to talk to a manager and get lots of info. The employees at Lush are always so helpful and knowledgeable! Of course I had to take home some goodies! I got a catalogue and few samples...
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