 | | 2012-09-01 05:39
From blog RAGS against the MACHINE
Forecasting Trends: Good as Gold
I stayed up late Wednesday evening reading Elizabeth Cline's Overdressed from cover to cover. Much of it covers territory similar to topics I've previously blogged about, but she made two points that were new to me. One, that the cycle of fast fashion is such that if you don't grab an item when you first see it, it is not likely to be available if you return to the same store several weeks later. And, that given this speed trend forecasting is essentially meaningless. And two, that the impact of fast fashion on quality middle-of-the-line (bridge?) clothing once available in department stores is that it too is shoddily made and less expensive than it once was. She...
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