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Curvaceous Design: The History of the Coca-Cola Bottle

Curvaceous Design: The History of the Coca-Cola Bottle
2020-05-20 21:13

From blog Atomic Redhead



Curvaceous Design: The History of the Coca-Cola Bottle

Few things are as iconic as a bottle of Coca-Cola. In fact, as early as 1949, a study showed that fewer than one percent of Americans could not identify a bottle of Coke by its shape alone. That is a pretty big flex if you ask me. Today it’s impossible to think of not being able to take bottles or cans of Coca-Cola home with us from the store, but once upon a time Coca-Cola was only available at soda fountains. In 1899 two lawyers set about to change all that and would put into motion the creation of an icon. Joseph Whitehead and Benjamin Thomas were lawyers from Chattanooga, Tennessee, and in 1899 they went to Coca-Cola headquarters in Atlanta,...

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