 | | 2020-07-11 13:23
From blog KDaily
Are micro-influencers the future of influencer marketing?
A s of 2020 I am sure 99% of you already know and perfectly understand the term "influencer" but what about "micro influencers" , who exactly are they and why are they so effective - just if not more effective than celebrity influencers-? Why is that? People are generally more willing to trust the opinion of people who look up to and admire, not the ones who rave about products just because they obviously got paid to do so. One of the questions I get asked the most since 2015 is "how did you score this collaboration?". I have been working with brands like American Eagle , Buffalo London and Sienna Jones on campaings for the last five years. Even when...
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