 | | 2025-10-10 01:58
From blog Style Splash
Why Beauty Retail Is Moving to Amazon – and How Agencies Are Driving That Shift
Amazon has transformed from a book retailer into the dominant force reshaping global beauty commerce. The platform now captures nearly 12% of total U.S. beauty sales, fundamentally altering how consumers discover, research, and purchase cosmetics and skincare products. This shift represents more than simple market expansion. Traditional beauty retail operated on controlled brand experiences, limited product access, and geographic constraints. Amazon eliminated these barriers through unlimited shelf space, comprehensive product information, and direct consumer feedback systems. The result has been a 300% growth in beauty category sales over five years, with prestige...
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