 | | 2026-06-19 11:34
From blog Shelbee on the Edge
Mori Girl Style
Back in 2006, Mori Girl (or Mori Kei) style emerged as a fashion aesthetic. It was started by a Japanese influencer named Choco when one of her friends commented that her outfit looked like she lived among the creatures of the forest. The term Mori Girl translates literally to forest girl and features an aesthetic that was designed to make you look like you just stepped out of a magical woodland environment. The fashion trend boomed for about a decade but never really gained much traction outside of Japan. Many designers that focused on this aesthetic as well as the original Mori Girl blogs started to fade out around 2017, which was right around the time that I...
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